Marketing

Pull live capacity data from Service Titan into a board and adjust digital ad spend per branch daily to match leads to available labor

Turn a $250k pump truck into a tracked inbound channel that competes with a $3k/month billboard for $4k once

Don't fight the incumbent on their axis — define a brand-new category you can own and become its authority.

Turn your branded vehicle into a rolling billboard that works even when parked.

People buy a brand because it has a heartbeat — and content is what gives it one.

Make all the thumbnails first; then go execute the videos that fit them.

Claim unique algorithmic territory on YouTube by ensuring every video contains a never-before-seen idea.

Depth-rank your content to produce videos that competitors and AI can never replicate.

Build lasting audience trust by leading with craft and vision instead of chasing analytics.

Turn any product mention into a natural example so readers lean in instead of tuning out.

Build a trust-first audience that converts followers into paying customers on autopilot.

Pair an evocative meme title with a plain subtitle to maximize reach without sacrificing credibility

If most people only see the package, the package IS the message.

Build political momentum by curating a diverse ensemble cast of influencer personalities.

Bake effectiveness into your culture through shared language, democratized data, and learning from failure

Navigate the Technology Adoption Life Cycle by matching your strategy to your market's current development phase from early market through tornado to main street

Fall in love with your client, not your product—become the most trusted advisor in your market

Trigger, action, variable reward, investment—the four-step cycle that builds product habits

Own a word in the prospect's mind by being first, finding an open position, or repositioning the competition

Market by serving the smallest group that can sustain you, not by reaching the largest audience possible

How products graduate from needing notifications to living in users' minds

Four repeating phases that turn product usage into automatic habit

Leverage cognitive biases ethically to create genuine improvements in customer experience

Turn customers into your most powerful sales force by giving fans tools to spread your message

Transform perception to create value that product improvements cannot match

Turn personal curiosity into public value to build an audience from zero

Create enormous value by changing perception rather than changing the product itself

Differentiate, Attract, Direct: the three-step system to stand out in any market

Sustainable marketing success comes from building distinctive brand assets, not chasing short-term performance metrics

Build a profitable audience by establishing two or three credible content pillars and sharing vulnerability

Become the absolute best at one weird specific thing to stand out

Create value on platforms without requiring clicks to build brand authority

Create change by serving the smallest group that can sustain your work

Stop slapping new marketing on old products — transform your entire organization

Create content worth reading by combining utility, inspiration, and empathy every time

Find where small changes in context create disproportionate value shifts

Solve expensive problems cheaply by changing perception rather than reality

Treat marketing like venture capital — most value comes from rare wins

Leverage emerging audio platforms for serendipitous brand connection

Show real human emotion in brand communications to build deep trust

Use live elements in virtual events to drive engagement and attendance

In an overcommunicated world, earning attention is more valuable than buying it

Turn strangers into friends and friends into customers through earned trust

Multiply growth by increasing clients, transactions, and value

Five proven ad body formats that work across every industry

Match your ad hooks to where your audience sits on the awareness spectrum

Mass-produce winning ads by chunking creation into hooks, meat, and CTAs

Create buying frenzies through structured demand-building campaigns

Generate warm leads with interactive assessment scorecards

Build audience through consistent delivery of actionable frameworks