Marketing

Adapt your claims and mechanisms based on how many competitors have preceded you

Match your headline strategy to exactly how aware your prospect is of your product

Channel existing market desire onto your product instead of trying to create demand

A practical marketing and leadership framework for deliberately engineering the conditions under

People determine what is correct by finding out what other people think is correct. This principle

A framework for creating massive perceived value through small, often free, superficial changes

The first five seconds of any story, presentation, video, or marketing message disproportionately

Advertise a Grand Prize to generate massive lead flow, then convert everyone else with a promotional offer.

Three elements that make any paid ad work: what you offer, who it's for, and when to act

Six ways to earn referrals by giving value plus seven ways to ask for them

Hook them, retain them, reward them — the three-part structure for all free content

A complete solution to a narrow problem that creates your next customer

The only four ways to let people know about your stuff