MINDSETWeeks to result

Clinical and Library Research Framework

Combine field and library research

Problem it solves

limiting beliefs

Best for

Researchers and strategists

Not ideal for

Those without access to field sources

Overview

Why this framework exists

This framework involves combining clinical and library research to gain a deeper understanding of an industry. It emphasizes the importance of not exhausting all published sources before getting into the field, but rather proceeding with both types of research simultaneously. The framework also highlights the value of field sources in providing more efficient and relevant information.

Core principles

3 total
  1. Combine clinical and library research to gain a deeper understanding of an industry
  2. Do not exhaust all published sources before getting into the field
  3. Field sources can provide more efficient and relevant information

Steps

3 steps
  1. Start with published sources
    Begin by gathering published information about the industry, such as books, articles, and reports
    Pro tipUse online databases and libraries to access published sources
    WarningBe aware of the limitations of published sources, such as timeliness and level of aggregation
  2. Identify field sources
    Identify potential field sources, such as industry participants, suppliers, customers, and observers
    Pro tipUse trade associations, industry events, and online directories to find field sources
    WarningBe respectful of field sources' time and confidentiality
  3. Conduct field interviews
    Conduct interviews with field sources to gather more in-depth and relevant information
    Pro tipPrepare thoughtful questions and take detailed notes
    WarningBe aware of potential biases and contradictions in field sources' responses

Checklist

Saved in your browser

Examples

1 cases
Industry study

A researcher conducting an industry study on the tech industry combines published sources, such as reports and articles, with field interviews with industry participants and observers

OutcomeThe researcher gains a more comprehensive understanding of the industry, including its key trends, challenges, and opportunities

Common mistakes

2 traps
Overreliance on published sources
Relying too heavily on published sources can lead to a lack of depth and relevance in research findings
Failure to verify field sources
Not verifying the credibility and reliability of field sources can lead to inaccurate or misleading information

Origin story

How this framework came to be

The framework is based on the idea that researchers often spend too much time looking for published sources and not enough time tapping into field sources. By combining both types of research, researchers can gain a more comprehensive understanding of an industry.

Source

Traced to primary
Source · BOOK
Competitive Strategy
Michael E. Porter · 1980
Open source →

Related frameworks

Browse all Mindset →