Days of Giving

Quarterly community-giving program as both ritual and culture-binding mechanism.

Problem it solves

Founder-led brands losing community connection as they scale beyond the founding neighborhood.

Best for

Founder-led brands with strong local geographic ties.

Not ideal for

Globally distributed brands with no local presence.

Overview

Why this framework exists

Four times per year, the company runs a 'day of giving' — a percentage of sales or a structured donation to small/local charities, often ones too small for corporate giving programs to find. Functions simultaneously as community infrastructure, marketing, and an internal ritual that reminds the team why the brand exists.

Core principles

3 total

Give to small charities corporate programs ignore.
Make giving a ritual, not a one-off campaign.
Let employees see the impact directly — small charities respond personally to a $10k check.