STRATEGYMonths to result

Early Mobility Barriers Framework

Barriers to entry in emerging industries

Problem it solves

unclear strategic direction

Best for

Emerging industries with high growth potential

Not ideal for

Mature industries with low growth potential

Overview

Why this framework exists

The Early Mobility Barriers Framework describes the phenomenon of barriers to entry in emerging industries, such as proprietary technology, access to distribution channels, and cost advantages due to experience. This framework highlights the importance of understanding the barriers to entry in emerging industries.

Core principles

3 total
  1. Barriers to entry can limit the growth and development of emerging industries
  2. Early mobility barriers can include proprietary technology, access to distribution channels, and cost advantages due to experience
  3. Understanding the barriers to entry is crucial for companies seeking to enter emerging industries

Steps

3 steps
  1. Identify the barriers to entry
    Develop a strategy to identify the barriers to entry in an emerging industry, such as proprietary technology or access to distribution channels
    Pro tipUse market research and analysis to understand the barriers to entry
    WarningBe aware of the risks of underestimating or overestimating the barriers to entry
  2. Develop a strategy to overcome the barriers to entry
    Develop a strategy to overcome the barriers to entry, such as partnering with other companies or investing in research and development
    Pro tipUse scenario planning to anticipate and prepare for potential future scenarios
    WarningBe prepared to pivot or adjust course in response to changing market conditions
  3. Manage the risks of entering an emerging industry
    Develop a strategy to manage the risks of entering an emerging industry, such as the risk of failure or the risk of being overtaken by competitors
    Pro tipUse risk management techniques to mitigate the risks of entering an emerging industry
    WarningBe prepared to pivot or adjust course in response to changing market conditions

Checklist

Saved in your browser

Examples

2 cases
Minicomputer industry

The minicomputer industry faced significant barriers to entry, including proprietary technology and access to distribution channels

OutcomeCompanies like Data General were able to overcome these barriers and achieve success in the industry
Digital watches industry

The digital watches industry faced significant barriers to entry, including proprietary technology and access to distribution channels

OutcomeCompanies like Casio were able to overcome these barriers and achieve success in the industry

Common mistakes

3 traps
Underestimating the barriers to entry
Underestimating the barriers to entry can lead to a lack of preparation and a higher risk of failure
Overestimating the barriers to entry
Overestimating the barriers to entry can lead to a lack of action and a missed opportunity
Failure to manage risks
Failing to manage the risks of entering an emerging industry can lead to a higher risk of failure

Origin story

How this framework came to be

The concept of early mobility barriers has been observed in various industries, including the minicomputer industry, where companies like Data General faced significant barriers to entry.

Source

Traced to primary
Source · BOOK
Competitive Strategy
Michael E. Porter · 1980
Open source →

Related frameworks

Browse all Strategy →