Funnel Hub
Build a central home base that turns all traffic into owned traffic
The Funnel Hub is Brunson's answer to the question of what role a traditional website plays in a funnel-based business. Rather than building a standard website or replacing it entirely with funnels, the Funnel Hub serves as a central home base that links everything together. It functions as a credibility piece for journalists, potential Dream 100 partners, and cold traffic, while simultaneously feeding visitors into your various funnels.
The Funnel Hub is designed around SEO principles to capture search traffic, while also serving as the landing destination when people search for your name or brand. Every piece of content you publish (podcast episodes, videos, blog posts) gets embedded on your Funnel Hub, creating a rich, content-heavy site that Google rewards with higher rankings.
Most importantly, the Funnel Hub connects all your scattered online presence into one coherent ecosystem. Your podcasts, YouTube videos, social posts, and email campaigns all point back to the Hub, and the Hub points outward to your specific funnels.
- Your Funnel Hub is your home base on the internet; all roads lead to and from it
- Embed all of your published content on the Hub to build SEO authority over time
- The Hub provides credibility that pure sales funnels cannot
- Every page on the Hub should have a clear path into one of your funnels
- The Hub captures search traffic (searchers) while your funnels handle interruption traffic (scrollers)
- Build the Core Hub PagesCreate a professional home page, about page, and content archive. Include your origin story, social proof, press mentions, and links to your main funnels. This is what journalists, partners, and cold traffic will find when they search for you.
- Embed All Published ContentEvery podcast episode, YouTube video, blog post, and piece of long-form content should live on your Funnel Hub with its own page. This creates a growing library that Google indexes, building your organic search authority over time.
- Add Calls to Action on Every PageEach content page on your Hub should include strategic opt-in forms, banner ads for your funnels, and clear CTAs directing visitors into your lead capture or sales funnels. The Hub is not a dead end; it is a distribution point.
- Build Backlinks Through Dream 100 ActivityEvery interview, guest post, and collaboration generates a backlink to your Funnel Hub. Over time, these backlinks increase your domain authority and improve your organic search rankings, creating a compounding traffic flywheel.
Brunson restructured his personal website as a Funnel Hub. The site embeds all Marketing Secrets podcast episodes, blog posts, and video content. It includes an about page with his origin story, links to his books and courses, and prominent CTAs directing visitors to his free book funnels and ClickFunnels trial pages. Every piece of content he publishes anywhere gets embedded on the Hub, building organic search authority.
Brunson struggled for years with the tension between traditional websites and sales funnels. His funnels converted well but lacked the credibility and SEO value of a content-rich website. When journalists or potential Dream 100 partners researched him, they needed a professional hub, not just a sales page. Meanwhile, organic search traffic was flowing to competitors with content-heavy websites. The Funnel Hub emerged as the solution: a central site that embeds all of his show content (podcast episodes, blog posts, videos), provides credibility pages (about, press, portfolio), and strategically funnels visitors toward opt-ins and offers. The Hub captures organic search traffic while serving as the connective tissue between all of his funnels.