INNOVATIONMonths to result

Simple Solutions to Overlooked Problems

Find simple solutions

Problem it solves

stagnant innovation

Best for

Entrepreneurs, innovators, and creatives

Not ideal for

Those who prioritize complexity and prestige over simplicity and effectiveness

Overview

Why this framework exists

The author's approach to making new things involves finding simple solutions to overlooked problems, delivering them informally, and iterating rapidly. This approach has been successful in various domains, including startups, programming languages, and essays. The author argues that this approach gives one an advantage over others who try to seem legit by working on complex problems and presenting their solutions in an impressive way.

Core principles

5 total
  1. Find simple solutions to overlooked problems
  2. Deliver solutions informally
  3. Iterate rapidly
  4. Focus on the real problem, not on trying to look corporate
  5. Launch as soon as possible to start learning from users

Steps

5 steps
  1. Identify Overlooked Problems
    Look for problems that others have overlooked or underestimated. These problems may seem insignificant or unimportant at first, but they can have a significant impact if solved correctly.
    Pro tipTalk to users and customers to understand their needs and pain points
    WarningBe careful not to overlook the real problem and focus on a superficial issue instead
  2. Find Simple Solutions
    Look for simple solutions to the identified problems. Simple solutions are often more effective and easier to implement than complex ones.
    Pro tipUse analogies and metaphors to find simple solutions
    WarningBe careful not to oversimplify the problem and miss important details
  3. Deliver Solutions Informally
    Deliver the solutions in an informal way, without trying to make them look impressive or corporate. This approach saves time and effort and avoids the danger of fooling oneself and others.
    Pro tipUse plain language and avoid jargon
    WarningBe careful not to underestimate the importance of presentation and communication
  4. Iterate Rapidly
    Iterate rapidly and make improvements based on user feedback. This approach allows for quick learning and adaptation to changing circumstances.
    Pro tipUse agile development methodologies
    WarningBe careful not to get stuck in an infinite loop of iteration and never launch the product
  5. Launch and Learn
    Launch the product or solution as soon as possible and start learning from users. This approach allows for quick feedback and adaptation to changing circumstances.
    Pro tipUse metrics and analytics to measure user behavior and feedback
    WarningBe careful not to launch too early and risk reputational damage

Checklist

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Examples

2 cases
Viaweb

Viaweb was a web-based application that allowed users to create online stores. The initial reaction to Viaweb was contemptuous, but it eventually became successful and was acquired by Yahoo!

OutcomeViaweb's success was due to its simple solution to an overlooked problem, which was to generate web sites automatically.
Reddit

Reddit was a social news site that allowed users to share and discuss content. The initial reaction to Reddit was also contemptuous, but it eventually became massively successful.

OutcomeReddit's success was due to its simple solution to an overlooked problem, which was to tell people what was new and otherwise stay out of the way.

Common mistakes

3 traps
Overlooking the Real Problem
Focusing on a superficial issue instead of the real problem can lead to ineffective solutions and wasted time and effort.
Overcomplicating the Solution
Making the solution too complex can lead to unnecessary complexity, wasted time and effort, and decreased effectiveness.
Underestimating the Importance of Presentation
Failing to communicate the solution effectively can lead to misunderstandings, lack of adoption, and decreased impact.

Origin story

How this framework came to be

The author developed this approach through his experiences with Arc, Viaweb, Y Combinator, and his essays. He noticed that people often initially react with contempt to his simple solutions, but they eventually prove to be successful. The author realized that this approach is a recipe for generating a contemptuous initial reaction, but it is also a key to success in the long term.

Source

Traced to primary
Source · ESSAY
Six Principles for Making New Things
Paul Graham · 2024
Open source →

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