STRATEGYMonths to result

Strategic Exit Barriers Framework

Barriers to exit

Problem it solves

declining industries

Best for

Companies facing declining industries

Not ideal for

Companies in growing industries

Overview

Why this framework exists

The Strategic Exit Barriers Framework identifies the barriers that prevent companies from exiting a declining industry. These barriers can be economic, strategic, informational, managerial, or emotional. The framework helps companies understand the challenges they face when trying to exit a declining industry and develop strategies to overcome them.

Core principles

3 total
  1. Companies face various barriers when trying to exit a declining industry
  2. These barriers can be economic, strategic, informational, managerial, or emotional
  3. Understanding these barriers is crucial for developing effective exit strategies

Steps

3 steps
  1. Identify the type of exit barrier
    Determine whether the barrier is economic, strategic, informational, managerial, or emotional. This will help companies understand the root cause of the barrier and develop targeted strategies to overcome it.
    Pro tipConsider the company's overall strategy and goals when identifying the type of exit barrier
    WarningFailing to identify the correct type of barrier can lead to ineffective exit strategies
  2. Assess the impact of the barrier
    Evaluate the impact of the barrier on the company's ability to exit the industry. Consider the potential costs and benefits of overcoming the barrier, as well as the potential consequences of failing to do so.
    Pro tipUse data and analysis to assess the impact of the barrier
    WarningUnderestimating the impact of the barrier can lead to poor strategic decisions
  3. Develop a strategy to overcome the barrier
    Based on the type and impact of the barrier, develop a strategy to overcome it. This may involve investing in new technologies, divesting assets, or developing new business models.
    Pro tipConsider multiple scenarios and contingency plans when developing a strategy
    WarningFailing to develop a effective strategy can lead to failure to exit the industry

Checklist

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Examples

2 cases
General Mills' divestment of its commodity flour business

General Mills divested its commodity flour business due to declining demand and high exit barriers. The company developed a strategy to overcome the barriers and successfully exited the industry.

OutcomeGeneral Mills was able to exit the industry and focus on more profitable businesses
The Canadian dissolving pulp industry

The Canadian dissolving pulp industry faced high exit barriers due to government subsidies and social concerns. Companies in the industry developed strategies to overcome the barriers, including selling assets to employees at a discount.

OutcomeThe industry was able to reduce capacity and improve profitability

Common mistakes

3 traps
Underestimating the impact of exit barriers
Companies may underestimate the impact of exit barriers, leading to poor strategic decisions and failure to exit the industry
Failing to identify the correct type of exit barrier
Companies may fail to identify the correct type of exit barrier, leading to ineffective exit strategies
Not developing a strategy to overcome the barrier
Companies may not develop a strategy to overcome the barrier, leading to failure to exit the industry

Origin story

How this framework came to be

The framework was developed by Michael E. Porter as part of his work on competitive strategy. It is based on the idea that companies face various barriers when trying to exit a declining industry, and that these barriers can have significant implications for their strategic decisions.

Source

Traced to primary
Source · BOOK
Competitive Strategy
Michael E. Porter · 1980
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