Test Framework
Balance warmth and competence for charisma
Test overview that is at least 400 characters long to meet the minimum requirement. This framework explores the nature of charismatic communication through the lens of warmth and competence cues. Research from Princeton University found these two traits account for 82 percent of our impressions of others. People first assess warmth then competence. Most people have an imbalance. The sweet spot is the Charisma Zone.
- Warmth and competence are the two pillars of charisma
- Balance is more important than maximizing either dimension
Test origin story that meets the 300 character minimum. Vanessa Van Edwards developed this framework by combining Princeton research with her twelve years of running Science of People. She discovered communication struggles stem from charisma imbalances. The framework was refined through thousands of students.