FINANCEMonths to result

The 12 Percent Rule

Aim for 12% returns

Problem it solves

poor financial decisions

Best for

Long-term investors

Not ideal for

Short-term investors

Overview

Why this framework exists

The 12 Percent Rule is a framework for investing that aims to achieve a 12% rate of return over the long term. This rule is based on the historical averages of the Standard & Poor's 500 index, which has averaged 11.59% per year for the last 90 years. The rule is not a guarantee, but rather a guideline for investors to aim for. It's essential to note that the market can be volatile, and returns may vary from year to year.

Core principles

3 total
  1. Aim for long-term returns, not short-term gains.
  2. Invest in a diversified portfolio to minimize risk.
  3. Avoid getting caught up in market volatility and stay focused on the long-term goal.

Steps

3 steps
  1. Set a long-term investment goal
    Determine what you want to achieve through investing, such as retirement or a down payment on a house.
    Pro tipConsider working with a financial advisor to create a personalized investment plan.
    WarningAvoid setting unrealistic expectations or getting caught up in get-rich-quick schemes.
  2. Choose a diversified investment portfolio
    Select a mix of low-risk and higher-risk investments to balance potential returns with risk tolerance.
    Pro tipConsider investing in index funds or ETFs to track the market as a whole.
    WarningAvoid putting all your eggs in one basket or investing in a single stock or sector.
  3. Monitor and adjust your portfolio
    Regularly review your investment portfolio to ensure it remains aligned with your goals and risk tolerance.
    Pro tipConsider rebalancing your portfolio periodically to maintain an optimal asset allocation.
    WarningAvoid making emotional decisions based on short-term market fluctuations.

Checklist

Saved in your browser

Examples

2 cases
Dave Ramsey's personal investment experience

Dave Ramsey has personally invested in growth and income stock mutual funds that have averaged 12% or more per year over the long term.

OutcomeHe has achieved significant returns and built wealth over time.
Historical performance of the S&P 500

The S&P 500 has averaged 11.59% per year for the last 90 years, demonstrating the potential for long-term returns.

OutcomeInvestors who have stayed the course and avoided getting caught up in market volatility have achieved significant returns over the long term.

Common mistakes

3 traps
Chasing short-term gains
Focusing too much on short-term returns can lead to poor investment decisions and increased risk.
Failing to diversify
Not spreading investments across different asset classes can increase risk and reduce potential returns.
Getting caught up in market volatility
Allowing emotions to dictate investment decisions can lead to poor outcomes and reduced returns.

Origin story

How this framework came to be

The 12 Percent Rule is based on the historical performance of the S&P 500 index. Dave Ramsey, the author, has personally invested in growth and income stock mutual funds that have averaged 12% or more per year over the long term.

Source

Traced to primary
Source · BOOK
The Total Money Makeover Updated and Expanded
Dave Ramsey · 2024
Open source →

Related frameworks

Browse all Finance →