The Cigar Butt Approach
Buying cheap, selling quick
The Cigar Butt Approach involves buying stocks at a low price with the intention of selling them quickly for a profit, regardless of the company's long-term prospects. This approach is often used by value investors who look for undervalued companies with potential for short-term gains.
- Buy low, sell high
- Focus on short-term gains
- Don't worry about long-term prospects
- Identify undervalued stocksLook for stocks that are trading at a low price compared to their intrinsic value.Pro tipUse financial ratios such as price-to-earnings to identify undervalued stocks.WarningBe cautious of value traps, where stocks appear cheap but have underlying issues.
- Buy at a low pricePurchase the stock at a price that is lower than its intrinsic value.Pro tipUse dollar-cost averaging to reduce the impact of market volatility.WarningBe prepared for potential losses if the stock price does not recover.
- Sell quicklySell the stock as soon as it reaches a price that is higher than the purchase price.Pro tipUse stop-loss orders to limit potential losses.WarningBe cautious of selling too quickly, as this can result in missing out on potential long-term gains.
Berkshire Hathaway's early investments
Warren Buffett used the Cigar Butt Approach in his early investments, buying stocks at low prices and selling them quickly for a profit.
OutcomeThe approach resulted in some short-term gains, but ultimately led to a focus on long-term investing.
Focusing too much on short-term gains
The Cigar Butt Approach can lead to a focus on short-term gains, rather than long-term prospects, which can result in missing out on potential long-term growth.
Ignoring underlying issues
The approach can lead to ignoring underlying issues with the company, such as poor management or industry trends, which can result in losses.
Warren Buffett learned this approach early in his career, but later realized its limitations and moved towards a more long-term focused strategy.
Source · INVESTOR LETTER
Berkshire Hathaway Shareholder Letter 1989