STRATEGYWeeks to result

The Online Platform Evaluation Framework

Assess the strengths and weaknesses of online platforms

Problem it solves

unclear strategic direction

Best for

Indie authors and publishers

Not ideal for

Traditional publishers

Overview

Why this framework exists

This framework helps indie authors and publishers evaluate the strengths and weaknesses of online platforms, such as Amazon Kindle Direct Publishing, Barnes & Noble Press, and Apple iBooks.

Core principles

3 total
  1. Consider the platform's features and fees.
  2. Evaluate the platform's audience and reach.
  3. Assess the platform's customer support and resources.

Steps

3 steps
  1. Research the platform's features and fees
    Investigate the platform's features, such as royalty rates, payment terms, and marketing tools.
    Pro tipCompare the platform's features with those of other platforms.
    WarningBe aware of any hidden fees or penalties.
  2. Evaluate the platform's audience and reach
    Assess the platform's audience and reach, including the number of users and their demographics.
    Pro tipConsider the platform's marketing and promotional efforts.
    WarningBe aware of any limitations or restrictions on the platform's audience.
  3. Assess the platform's customer support and resources
    Evaluate the platform's customer support and resources, including documentation, tutorials, and community forums.
    Pro tipConsider the platform's responsiveness to user inquiries and concerns.
    WarningBe aware of any limitations or restrictions on the platform's customer support.

Checklist

Saved in your browser

Examples

1 cases
Successful platform evaluation

An indie author evaluates the features and fees of several online platforms and chooses the one that best aligns with their goals and target audience.

OutcomeThe author achieves high sales and positive reviews on the chosen platform.

Common mistakes

2 traps
Not considering the platform's features and fees
Failing to consider the platform's features and fees can lead to unexpected costs or penalties.
Not evaluating the platform's audience and reach
Not evaluating the platform's audience and reach can lead to poor sales and low engagement.

Origin story

How this framework came to be

The framework was developed based on the experiences of indie authors and publishers who have successfully navigated the self-publishing landscape.

Source

Traced to primary
Source · BOOK
Untitled source (ISBN 9781938793899)
Unknown · 2015
Open source →

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