The Strength of Many Little Customers
Focus on serving many little customers
This framework emphasizes the importance of focusing on serving many little customers, rather than trying to land a few big clients. It encourages entrepreneurs to build a loyal customer base by serving many little customers and creating value for them.
- Focus on serving many little customers
- Build a loyal customer base by creating value for many little customers
- Don't try to land a few big clients, instead focus on serving many little customers
- Identify Your Target MarketIdentify your target market and focus on serving many little customers.Pro tipTalk to potential customers and understand their needsWarningDon't try to serve everyone, focus on your target market
- Create Value for Many Little CustomersCreate value for many little customers by solving their problems and meeting their needs.Pro tipFocus on creating value, rather than just trying to make a saleWarningDon't try to land a few big clients, instead focus on serving many little customers
- Build a Loyal Customer BaseBuild a loyal customer base by serving many little customers and creating value for them.Pro tipFocus on building relationships with your customersWarningDon't try to just make a sale, focus on building a loyal customer base
CD Baby
The author's experience with CD Baby, where he focused on serving many little customers and built a loyal customer base.
OutcomeCD Baby became a successful business and helped many musicians sell their music directly to customers.
Dollar Shave Club
Dollar Shave Club's experience, where they focused on serving many little customers and built a loyal customer base.
OutcomeDollar Shave Club became a highly successful business and was acquired by Unilever.
Trying to Land a Few Big Clients
Trying to land a few big clients can lead to neglecting many little customers and missing out on opportunities.
Not Creating Value for Many Little Customers
Not creating value for many little customers can lead to not building a loyal customer base.
Not Focusing on Serving Many Little Customers
Not focusing on serving many little customers can lead to not building a loyal customer base and missing out on opportunities.
The author learned this lesson through his experience with CD Baby, where he focused on serving many little customers and built a loyal customer base.
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Anything You Want: 40 Lessons for a New Kind of Entrepreneur