ENTREPRENEURSHIPMonths to result

The Value of Multiple Options

There's always more than one way

Problem it solves

business growth stalls

Best for

Entrepreneurs and business owners who want to think creatively and find innovative solutions

Not ideal for

Businesses that are rigid and inflexible

Overview

Why this framework exists

The Value of Multiple Options is about recognizing that there's always more than one way to solve a problem or achieve a goal. By considering multiple options, you can think creatively and find innovative solutions.

Core principles

3 total
  1. There's always more than one way to solve a problem or achieve a goal.
  2. Considering multiple options can help you think creatively and find innovative solutions.
  3. Don't be afraid to experiment and try new things.

Steps

3 steps
  1. Identify the Problem or Goal
    Determine what the problem or goal is that you're trying to solve or achieve.
    Pro tipUse data and research to inform your decision.
    WarningDon't assume you know what the problem or goal is, ask questions and gather feedback.
  2. Generate Multiple Options
    Brainstorm and generate multiple options for solving the problem or achieving the goal.
    Pro tipUse techniques such as mind mapping, brainstorming, and reverse brainstorming to generate options.
    WarningDon't be afraid to think outside the box and consider unconventional options.
  3. Evaluate and Refine Options
    Evaluate and refine the options you've generated, considering factors such as feasibility, cost, and potential impact.
    Pro tipUse criteria such as cost-benefit analysis, risk assessment, and stakeholder feedback to evaluate options.
    WarningDon't get too attached to one option, be willing to pivot and adjust as needed.

Checklist

Saved in your browser

Examples

2 cases
CD Baby

The author considered multiple options for growing his business, including partnering with major labels and expanding his services.

OutcomeCD Baby became a successful business with a strong reputation in the music industry.
A Startup

A startup considered multiple options for solving a problem, including using AI, outsourcing, and partnering with other companies.

OutcomeThe startup was able to find an innovative solution and achieve their goal.

Common mistakes

3 traps
Not Considering Multiple Options
This can lead to a lack of creativity and innovation in your business.
Not Being Willing to Experiment
This can lead to a lack of progress and stagnation in your business.
Not Evaluating and Refining Options
This can lead to a lack of effectiveness and efficiency in your business.

Origin story

How this framework came to be

The author learned this lesson from his experience with his voice teacher, who encouraged him to sing in different styles and explore multiple options.

Source

Traced to primary
Source · BOOK
Anything You Want: 40 Lessons for a New Kind of Entrepreneur
Derek Sivers · 2011
Open source →