April Dunford

Obviously Awesome, positioning-as-PM-input

April Dunford is an independent positioning consultant working with B2B technology companies. She spent two decades as a VP of Marketing at a succession of tech firms before turning that experience into a practitioner's methodology. She is best known for 'Obviously Awesome', which argues that positioning should be treated as a deliberate, structured input to product and go-to-market strategy rather than an afterthought.