Brian Chesky

Founder Mode, "11-star experience", airbnb design-led ops

Brian Chesky is co-founder and CEO of Airbnb, the home-sharing platform he built from an air mattress side project into a global hospitality company. He champions staying deeply involved in product details rather than delegating to managers — a style he calls 'founder mode'. He is also known for the '11-star experience' thought experiment, which pushes teams to imagine absurdly delightful service in order to locate genuinely excellent design choices.