Casey Neistat
Pioneered the daily-vlog audience model, then built and sold Beme to CNN and founded the 368 creator space.
American filmmaker, YouTuber and entrepreneur (b. 25 Mar 1981, Gales Ferry, CT). Pioneered the modern daily vlog — began daily vlogging 26 Mar 2015 (paused Nov 2016–Mar 2017 to focus on short films), establishing the high-density, shades-on, cinematic-NYC format that a generation of creators (Ryan Trahan among them) build on. Earlier work: The Neistat Brothers, an eight-episode HBO series with brother Van Neistat (HBO bought it for just under $2M in 2008; premiered 4 Jun 2010), and viral short films Bike Lanes (2011, Time top-10 creative video) and Nike's Make It Count (2012, 1.5M views in three days). Co-founded Beme with Matt Hackett (2015) — an anti-edit, four-second video-sharing app — and sold it to CNN on 28 Nov 2016 for a reported ~$25M (shut down 31 Jan 2017). Founded 368 (5 Apr 2018), a NYC collaborative creative space for creators, which closed 16 Feb 2024. ~12.7M YouTube subscribers (Apr 2026). Married to Candice Pool (2013); part-owner of Angel City FC.
Attributed to Casey Neistat
Mental models, principles, and operating frameworks extracted from sources where Casey is the credited author or speaker.