Codie Sanchez

boring biz acquisition / Contrarian Thinking

Founder of Contrarian Thinking, a newsletter and media company centred on small business acquisition and ownership. Her track record spans private equity, investing, and building a large audience around the idea that buying existing cash-flow businesses — laundromats, car washes, service firms — outperforms starting from scratch. She is most associated with popularising 'boring business' acquisition for everyday investors.