Costas Markides

All Strategy is Local; Fast Second

Robert P. Bauman Professor of Strategic Leadership at London Business School, where he has taught for several decades. His research challenges the first-mover advantage orthodoxy; 'Fast Second' (with Paul Geroski) shows that market colonisers, not pioneers, typically capture disruptive innovations. 'All Strategy is Local' contends that winning strategies are context-bound and non-transferable.