Evan Spiegel

Snap product-led ops, "Disappearing" memo

Evan Spiegel co-founded Snap Inc. and serves as its CEO. He built Snapchat around the principle that digital communication should be fleeting, challenging the permanent-archive norms of rival platforms. His internal 'Disappearing' memo articulated the product philosophy that has guided Snap's design decisions and differentiates it from conventional social networks.