Geoffrey Moore

Crossing the Chasm, technology adoption lifecycle

Managing director at TCG Advisors and a venture partner, Moore has spent decades advising high-tech enterprises on market strategy. His 1991 book 'Crossing the Chasm' argued that most technology firms fail by not targeting a specific beachhead segment to bridge early-adopter enthusiasm and mass-market acceptance. The framework remains a standard reference in Silicon Valley product and go-to-market planning.