Henry Mintzberg

Strategy Safari, emergent vs deliberate strategy, 5 Ps

Cleghorn Professor of Management Studies at McGill University's Desautels Faculty of Management. Has spent decades studying managerial work, organisational structures, and strategy formation, grounding theory in empirical observation rather than prescription. Best known for the 5 Ps of Strategy, the emergent-vs-deliberate strategy distinction, and co-authoring Strategy Safari, a map of the ten competing schools of strategic thought.