Itamar Gilad

GIST planning, confidence-meter

Itamar Gilad is a product management consultant, coach, and author, formerly a senior PM at Google. He developed the GIST framework as a lightweight alternative to roadmaps and OKRs, and the Confidence Metre to help teams evaluate evidence quality before committing resources. His book 'Evidence-Guided' (2023) codifies these ideas into a practical system for product organisations.