Kirsten Green

Forerunner; modern-consumer thesis pioneer

Kirsten Green founded Forerunner Ventures, a San Francisco-based consumer-focused VC firm. She built a track record of early bets on digitally native brands including Warby Parker, Dollar Shave Club, and Bonobos, establishing the thesis that shifting consumer behaviour creates investable category disruption. Her framework centres on cultural relevance and distribution innovation as durable competitive advantages.