Marc Benioff

V2MOM planning system, Salesforce platform playbook

Founder, Chairman, and co-CEO of Salesforce, the cloud-based CRM platform he launched in 1999. Built the company to multi-billion-dollar annual revenue using a subscription SaaS model before that term was mainstream. Credited with institutionalising the V2MOM planning system — Vision, Values, Methods, Obstacles, Measures — as a scalable tool for organisational alignment.