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Michael Schott

CPG operator who scaled AriZona Iced Tea to national distribution 1993-1997. AdAge 'Marketing 100' honoree. Later instrumental in Monster Energy's growth. The 'lynchpin' operator who repeatedly turned challenger CPG brands into category leaders.

CPG operator who scaled AriZona Iced Tea to national distribution 1993-1997. AdAge 'Marketing 100' honoree. Later instrumental in Monster Energy's growth. The 'lynchpin' operator who repeatedly turned challenger CPG brands into category leaders.

#111Founder-Operators
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Authority scoreEmerging
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10
Top 100 Founder-Operators
Rank #111·CPG operator who scaled AriZona Iced Tea to national distribution 1993-1997. AdAge 'Marketing 100' honoree. Later instrumental in Monster Energy's growth. The 'lynchpin' operator who repeatedly turned challenger CPG brands into category leaders.
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Last updated
24 May 2026
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