Peter Schwartz

The Art of the Long View, scenario planning

Peter Schwartz is a futurist who served as Chief Futures Officer at Salesforce after co-founding Global Business Network (GBN), a consultancy that brought scenario planning to corporations worldwide. He developed his methodology at Shell's planning group before codifying it in 'The Art of the Long View', which remains the standard text on scenario-based strategy. His work teaches organisations to map plausible futures rather than predict a single outcome.