Reed Hastings

"No Rules Rules", keeper test, context-not-control

Reed Hastings co-founded Netflix in 1997 and served as CEO until 2023, when he transitioned to executive chairman. Under his tenure Netflix grew from a DVD-by-mail service into a global streaming platform. He co-authored 'No Rules Rules' (2020) with Erin Meyer, distilling Netflix's culture of talent density, radical candour, and managerial freedom-with-accountability.