Lists / People

Roger Enrico

PepsiCo brand-led ops

PepsiCo CEO who orchestrated the Pepsi Challenge against Coca-Cola and authored The Other Guy Blinked on competitive consumer brand strategy.

#47Founder-Operators
53/ 100
Authority scoreNotable
1lists#47peak1primary1category
10
Top 100 Founder-Operators
Rank #47·PepsiCo brand-led ops
Appears alongside

Top neighbors of Roger Enrico

8people
01
Aaron Levie
Box enterprise SaaS playbook, public commentary
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Aliko Dangote
Dangote Group, Nigerian cement/sugar industrial scale-up playbook
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Anand Mahindra
Mahindra Group long-arc Indian operator
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Anders Povlsen
Bestseller fashion conglomerate, long-horizon private operator
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05
Andy Grove
High Output Management, OKRs ancestry, Intel operating discipline
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06
Anne Mulcahy
Xerox turnaround operator
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Anne Wojcicki
23andMe consumer-genomics operator
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08
Anthony Tan
Grab super-app ops
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Last updated
10 May 2026
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