Terry Smith

Fundsmith; "buy good, don't overpay, do nothing," ROCE focus

Terry Smith is the founder and chief executive of Fundsmith, a London-based investment firm he launched in 2010. The Fundsmith Equity Fund became one of the UK's largest and most-followed active funds by consistently applying a concentrated, low-turnover strategy centred on companies with durable competitive advantages and high returns on capital. He is also known for his forthright annual letters and his book 'Accounting for Growth'.