Lists / People

Tony Ulwick

Outcome-Driven Innovation

Creator of Outcome-Driven Innovation and a key architect of Jobs-to-be-Done theory, and founder of strategy consultancy Strategyn.

Wikipedia
#57Product Thinkers
50/ 100
Authority scoreNotable
1lists#57peak1primary1category
11
Top 100 Product Thinkers
Rank #57·Outcome-Driven Innovation
Appears alongside

Top neighbors of Tony Ulwick

8people
01
Aakash Gupta
Product Growth, PM hiring/career
1shared list
02
Adam Nash
PM career ladder, "Be the CEO of your career"
1shared list
03
Adrienne Tan
Brainmates, product-management profession
1shared list
04
Alan Cooper
About Face, personas, goal-directed design
1shared list
05
Alan Klement
When Coffee and Kale Compete, JTBD modernized
1shared list
06
Andre Albuquerque
Product discovery in regulated markets
1shared list
07
Annie Pearl
Calendly CPO, PMM-PM bridge
1shared list
08
Ant Murphy
Product Pathways frameworks
1shared list
Last updated
10 May 2026
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