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The newest frameworks on Stratapedia, across every category. Updated continuously as the editorial team approves entries.

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SELFEmbodying a Stand for Dignity

Take a spirited, long-horizon stand for what matters and fight for it in language, action, and body

LEADConditions of Satisfaction — Grounding Commitments in Observable Results

Make every leadership commitment observable, time-bound, and verified by a committed listener

MINDGenerative Practices vs. Habits and Routines

Choose practices that build a way of being, not just behaviors for specific contexts

LEADThe Five Principles of Leadership Presence: Centering, Facing, Extending, Entering, Blending

Center, face, extend, enter, blend: five somatic principles producing authentic Leadership Presence

LEADThe Five Domains of the Body of a Leader

Leadership capacity lives in five bodily domains: action, mood, coordination, learning, and dignity

LEADThe Three Tiers of Practice for Leadership Presence

Build leadership through partner practice, daily solo practice, and real-world application

LEADThe Leadership Dojo Learning Environment

Create a practice space where embodied learning, peers, and a teacher develop leadership

LEADShugyo — Self-Cultivation Through Practice

Discipline the spirit through the body to transform leadership character

INFCooperative Goal Structure — Reducing Hostility Through Shared Challenge

Shared goals dissolve intergroup hostility that contact alone cannot fix

MINDShortcut Decision-Making — Click, Whirr Responding in an Overloaded Age

Modern overload demands decision shortcuts; exploiting them degrades the whole ecosystem

MINDScarcity Principle — Loss Aversion and Psychological Reactance

Opportunities become more desirable as they become less available; restriction triggers desire

MINDAuthority Deference — Symbols vs. Substance

We obey authority automatically, often responding to its symbols rather than its genuine expertise

COMLiking — The Six-Factor Influence Engine

We comply with people we like; six reliable triggers manufacture that liking automatically

COMSocial Proof — Uncertainty & Similarity Triggers

People follow the lead of similar others, especially when uncertain about the right action

COMRejection-Then-Retreat (Door-in-the-Face)

Make a large ask first so your real request looks like a generous concession.

COMSocial Proof Principle

When uncertain, look left and right; what others do becomes the best evidence of what you should do.

SELFCommitment and Consistency Principle

Small commitments grow their own legs; what you say today becomes who you are tomorrow.

INFReciprocity Rule

Give first to obligate; the rule runs deeper than liking, culture, or rational self-interest.

COMPerceptual Contrast Principle

What comes first warps perception of what comes next—sequence is a lever of influence.

MINDClick, Whirr — Trigger Feature Automation

One key signal activates an entire behavior sequence; know the trigger, own the response.

LEADDARC Inbound Hiring Framework

Hire marketers who are digital natives, analytical, networked, and can create content

STRBlog as Durable Compounding Asset

Build a blog that generates traffic for years, not just days, through compounding content investment

COMSocial Media Presence System

Build platform-specific authority by listening first, then contributing value consistently

STRMarketing Funnel Campaign Yield Analysis

Measure yield at each funnel stage per channel to find and fix your marketing ROI leaks

STRLead Grading and Nurturing System

Score leads by engagement signals and nurture the unready until they're sales-qualified

STRLanding Page Conversion System

Strip distractions, match the promise, and build trust to convert visitors to leads

STRVEPA Call-to-Action Framework

Make every CTA Valuable, Easy to Use, Prominent, and Action Oriented

STRKeyword Selection Matrix

Choose keywords where relevance, search volume, and low competition intersect

STRSEO Authority Building System

Build search rank through earned inbound links and on-page optimization, not tricks

PRODContent Factory Model

Treat your marketing team as part publisher — build a systematic content production engine

STRRemarkable Content Strategy

Be world-class for a narrow market or cross boundaries to create a new category

STRWebsite as Marketing Hub Model

Transform your website from a product brochure into a magnetic industry resource

STRInbound vs. Outbound Marketing Paradigm

Stop interrupting prospects — earn their attention by publishing content they want

STRThe Ten Steps to VITO's Office

A complete sequential playbook from prospect identification to closed VITO sale

STRThe VITO Referral Chain

VITO-to-VITO referrals produce 40% higher close rates and 2.5x more referrals downstream

COMThe VITO Elevator Pitch Formula

A five-part verbal formula that gets VITO interested in eight seconds or less

COMThe Fab Five VITO Letter Structure

Five structural elements that turn any executive letter into a 45-87% appointment generator

COMThe VITO Correspondence Wave

Arrive at VITO's phone call as an expected contact, not a cold interruption

COMVITO's Four-Part Risk/Value Justification Test

Anticipate every executive's justification checklist before they raise it

COMThe Seven Parameters of Value

Articulate value in all seven dimensions VITO cares about, not just price

STRThe VITO Hierarchy Model

Map every account by who really approves vs. who merely recommends

COMHypothesis-Based Selling

Lead with an informed hypothesis of customer needs rather than asking customers to educate you

COMThe SAFE-BOLD Framework for Teaching Pitch Evaluation

Grade every teaching pitch for boldness before it gets watered down to the safe middle

STRThe 53 Percent Rule: The Sales Experience as the Primary Driver of Customer Loyalty

Over half of B2B customer loyalty is determined not by what you sell but by how you sell it

LEADSales Manager Excellence: Coaching and Deal Innovation

World-class managers coach to known behaviors and innovate around unknown obstacles to unstick deals

COMTaking Control of the Sale

Assert and maintain momentum throughout the sale — assertively, not aggressively

COMTailoring for Resonance

Adapt the teaching message to each stakeholder's specific goals, role, and economic context

COMThe Six-Step Commercial Teaching Pitch

Choreographed six steps that lead customers from insight to your solution as the natural conclusion

COMCommercial Teaching

Teach customers something they don't know about their business — then show why only you can fix it

STRThe Challenger Selling Model: Teach, Tailor, Take Control

The three-part methodology for winning complex B2B sales through constructive tension