Hire marketers who are digital natives, analytical, networked, and can create content

Inbound Marketing: Get Found Using Google, Social Media, and Blogs · Brian Halligan and Dharmesh Shah

Strip distractions, match the promise, and build trust to convert visitors to leads

Inbound Marketing: Get Found Using Google, Social Media, and Blogs · Brian Halligan and Dharmesh Shah

Test product changes with controlled experiments to know what actually works

The Lean Startup · Eric Ries

Watch what customers do, not what they say, and let them hijack your roadmap

Masters of Scale · Reid Hoffman

Replace vague hopes with concrete plans for a future you design

Zero to One: Notes on Startups, or How to Build the Future · Peter Thiel & Blake Masters

Run cheap, fast, quantitative tests to find which channel can move the needle

Traction · Gabriel Weinberg & Justin Mares