Turn a $250k pump truck into a tracked inbound channel that competes with a $3k/month billboard for $4k once

Owned and Operated: Why Septic is the Most Underrated Business in America (Epic Septic) · John Wilson

Magazines create demand, competitions create aspiration, supplements and equipment monetise it — each channel fuels the next.

Brothers of Iron: Building the Weider Empire · Joe Weider, Ben Weider, Mike Steere

Turn your branded vehicle into a rolling billboard that works even when parked.

UpFlip Ep222: College Hunks $300M/yr (Nick Friedman) — The UpFlip Podcast · The UpFlip Podcast

Close SMB deals faster by bypassing the broker and negotiating directly with the seller

Acquiring Minds: Joe Wynn, $600k SDE, 90% seller note — Acquiring Minds · Acquiring Minds

Build a trust-first audience that converts followers into paying customers on autopilot.

How to Build a Profitable Personal Brand (5 Simple Steps) — Dan Martell · Dan Martell

If a £500 note were lying on the pavement, someone would already have picked it up

The Economist's Guide To Getting Rich · Erik Angner

Financial media's incentive structure guarantees bad forecasts — by design

If You Understand This, You'll Never Fear a Market Crash Again · William J. Bernstein

Ask your mum before you read the textbook — real financial lives beat models

The Rich Will Bankrupt Us All - Gary's Economics · Gary Stevenson

Structure innovation into three separate buckets — the 10% bet is where paradigm returns live

Ex Google CEO: AI Can Create Deadly Viruses! If We See This, We Must Turn Off AI! · Eric Schmidt

Social media algorithms are primitive AI that already broke democracy — the T-Rex is next

Yuval Noah Harari: They Are Lying About AI! The Trump Kamala Election Will Tear The Country Apart! · Yuval Noah Harari

Trigger, action, variable reward, investment—the four-step cycle that builds product habits

What Makes Some Technology So Habit-Forming? · Nir Eyal

Own a word in the prospect's mind by being first, finding an open position, or repositioning the competition

Positioning: The Battle for Your Mind · Al Ries and Jack Trout

Market by serving the smallest group that can sustain you, not by reaching the largest audience possible

This Is Marketing · Seth Godin

How products graduate from needing notifications to living in users' minds

The Hook Model: How to Manufacture Desire · Nir Eyal

Find magical solutions by abandoning naive logic in human affairs

Alchemy · Rory Sutherland

Replace two-sided arguments with three-party creative design

Conflicts · Edward de Bono

Leverage cognitive biases ethically to create genuine improvements in customer experience

How Your Brain Gets Tricked By Clever Marketing - Rory Sutherland (4K) · Rory Sutherland

Take your profit first and force your business to operate on what remains

Profit First for Ecommerce Sellers · Cyndi Thomason

Turn customers into your most powerful sales force by giving fans tools to spread your message

Flipping the Funnel · Seth Godin

Transform perception to create value that product improvements cannot match

The Marketing Secrets Apple & Tesla Always Use: Rory Sutherland | E165 · Rory Sutherland

Create enormous value by changing perception rather than changing the product itself

How To Influence People: Marketing Secrets Behind The World's Biggest Brands - Rory Sutherland · Rory Sutherland

Sustainable marketing success comes from building distinctive brand assets, not chasing short-term performance metrics

Mark Ritson's Top Marketing Moments of 2025 · Mark Ritson

Stack complementary skills to become irreplaceable rather than mastering one in isolation

How The 1% BUILD WEALTH (Copy These Millionaire Habits) | Alex Hormozi · Alex Hormozi

One avatar, one product, one channel is the fastest path to six figures

How The 1% BUILD WEALTH (Copy These Millionaire Habits) | Alex Hormozi · Alex Hormozi

Become the absolute best at one weird specific thing to stand out

Zero-Click Marketing & The Death of Growth Hacking: Insights from SparkToro CEO Rand Fishkin · Rand Fishkin

Create change by serving the smallest group that can sustain your work

This Is Marketing: You Can't Be Seen Until You Learn to See · Seth Godin

Stop slapping new marketing on old products — transform your entire organization

Meatball Sundae: Is Your Marketing out of Sync? · Seth Godin

Build trust through expensive, hard-to-fake signals that demonstrate genuine commitment

Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life · Rory Sutherland

Solve problems by understanding psychological reality not just logical reality

Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life · Rory Sutherland

Balance deep work solitude with serendipitous office collaboration

Dirty Little Marketing Secrets That Always Work - Rory Sutherland (4K) · Rory Sutherland

Solve expensive problems cheaply by changing perception rather than reality

Dirty Little Marketing Secrets That Always Work - Rory Sutherland (4K) · Rory Sutherland

Treat marketing like venture capital — most value comes from rare wins

Rory Sutherland Gives His Opinion On Nassim Taleb · Rory Sutherland

In an overcommunicated world, earning attention is more valuable than buying it

Permission Marketing · Seth Godin

Turn strangers into friends and friends into customers through earned trust

Permission Marketing · Seth Godin

Eliminate mediocre commitments by only saying yes to things that genuinely excite you

Anything You Want · Derek Sivers

Five proven ad body formats that work across every industry

$100M Playbook: GOATed Ads · Alex Hormozi

Match your ad hooks to where your audience sits on the awareness spectrum

$100M Playbook: GOATed Ads · Alex Hormozi

Mass-produce winning ads by chunking creation into hooks, meat, and CTAs

$100M Playbook: GOATed Ads · Alex Hormozi

Find the obsessed few who will spread your idea to everyone else.

How To Get Your Ideas To Spread · Seth Godin

How something is packaged and presented changes what it actually is to the consumer

Rory Sutherland - 19 Of Human Behaviours Weirdest Quirks · Rory Sutherland

Make people want something by making it appear exclusive or forbidden

Life Lessons From an Ad Man · Rory Sutherland

Change perception instead of reality to create value at a fraction of the cost

Life Lessons From an Ad Man · Rory Sutherland

Challenge the status quo by connecting passionate believers into tribes

The tribes we lead · Seth Godin

Guide readers from attention through desire to action in four steps

The Copyhackers Guide to Conversion Copywriting · Joanna Wiebe

When big expensive things are brilliant but small details are catastrophic

Sweat the small stuff · Rory Sutherland

Small inexpensive changes often outperform massive strategic investments

Sweat the small stuff · Rory Sutherland

Understand which era of change you are operating in to choose the right strategy

The tribes we lead - Seth Godin · Seth Godin

Tiny changes in user experience can outperform million-dollar strategic initiatives

Rory Sutherland: Sweat the small stuff · Rory Sutherland

You do not need permission or millions; you need a thousand true fans and a cause

The Tribes We Lead · Seth Godin

Start small, build a tiny rocket, and see how high you can go

Bootstrapping Side Projects into Profitable Startups · Pieter Levels