3 results for “B2B pitch”
Showing 1–3
STRThe VITO Hierarchy Model
Read →Map every account by who really approves vs. who merely recommends
Getting to VITO (The Very Important Top Officer) · Anthony Parinello
COMHypothesis-Based Selling
Read →Lead with an informed hypothesis of customer needs rather than asking customers to educate you
The Challenger Sale: Taking Control of the Customer Conversation · Matthew Dixon and Brent Adamson
COMThe Six-Step Commercial Teaching Pitch
Read →Choreographed six steps that lead customers from insight to your solution as the natural conclusion
The Challenger Sale: Taking Control of the Customer Conversation · Matthew Dixon and Brent Adamson