Negotiate on interests not positions to reach wise agreements efficiently and amicably

Getting to Yes · Roger Fisher and William Ury

Influence BATNAs to gain an advantage

The Art of Strategy: A Game Theorist's Guide to Success in Business and Life · Dixit, Avinash K.

Competition is power: the number of interested VCs determines your negotiating position more than any tactic

Venture Deals: Be Smarter than your Lawyer and Venture Capitalist · Brad Feld & Jason Mendelson

Your walkaway power is your real negotiating power

Getting to Yes: Negotiating an agreement without giving in · Roger Fisher & William Ury