Use three explicit triggers to decide whether to consolidate acquired brands before the complexity becomes unmanageable
Owned and Operated: The REAL Reason Rebranding Can Add $5M/Year · John Wilson
Measure the real cost of brand sprawl by whether your operator can have an unprompted strategic insight
Owned and Operated: The REAL Reason Rebranding Can Add $5M/Year · John Wilson
A brand promise held for 33 years, encoded in price not slogan.
Don Vultaggio on How I Built This with Guy Raz (full episode) · Wondery / Guy Raz
Hire marketers who are digital natives, analytical, networked, and can create content
Inbound Marketing: Get Found Using Google, Social Media, and Blogs · Brian Halligan and Dharmesh Shah
Make your contributions visible inside and outside the organisation so promotion becomes obvious, not argued
How To Get A Pay Rise: Career Coach's Proven System · Yota Trom
Coach your manager to fight for you — hand them the case, don't fight across the table
How To Get A Pay Rise: Career Coach's Proven System · Yota Trom
The technology can win even as the stocks lose.
This Is How You Build Wealth · Richard Coffin (The Plain Bagel)
Diagnose why your organization cannot pursue disruptive opportunities despite wanting to
The Innovator's Dilemma · Clayton M. Christensen
Build a valuable business by systematically developing assets across six critical categories
24 Assets · Daniel Priestley
Every business owner contains three personalities at war with each other
The E-Myth Revisited · Michael E. Gerber
Sound affects you physiologically, psychologically, cognitively, and behaviorally whether you notice or not
The 4 ways sound affects us · Julian Treasure
Find where small changes in context create disproportionate value shifts
Dirty Little Marketing Secrets That Always Work - Rory Sutherland (4K) · Rory Sutherland
From factories to TV ads to tribes—understand which era you are leading in
The tribes we lead · Seth Godin
Be remarkable or be invisible -- very good is the new mediocre
How to Get Your Ideas to Spread · Seth Godin
Move beyond survival metrics to measure what truly creates lasting success
Measuring What Makes Life Worthwhile · Chip Conley
Break growth into engines, turbo boosts, lubricants, and fuel
How to Build Products Users Love · Lenny Rachitsky
Enter a new industry through a series of strategic moves
Competitive Strategy · Michael E. Porter
Mass marketing is dead — create remarkable products that the right people seek out instead of interrupting everyone
Purple Cow, New Edition: Transform Your Business by Being Remarkable · Seth Godin
Resources, Processes, and Values determine what an organization can and cannot do
The Innovator's Solution · Clayton M. Christensen & Michael E. Raynor
Customers hire products to do specific jobs; segment by the job, not by customer demographics
The Innovator's Solution · Clayton M. Christensen & Michael E. Raynor
Strategy is an endless pursuit of winning, not a destination you reach once
Playing to Win_ How Strategy Really Works · A.G. Lafley & Roger Martin
Five interconnected choices that define a winning strategy for any organization
Playing to Win_ How Strategy Really Works · A.G. Lafley & Roger Martin
Taking a successful brand name and stretching it to new products almost always weakens the original position.
Positioning The Battle for Your Mind · Al Ries & Jack Trout
Build tribe cohesion through shared language, rituals, and visible markers
The Tribes Casebook A companion to TRIBES - Seth Godin · Seth Godin & Triiibes Community
Identify, deepen, broaden, and defend the asymmetries that give you an edge
Good Strategy/Bad Strategy: The difference and why it matters · Richard Rumelt
Exploit rivals' inability to change; combat your own organizational decay
Good Strategy/Bad Strategy: The difference and why it matters · Richard Rumelt
Understand how packaging, context, and framing secretly shape every judgment
Blink the power of thinking without thinking · Gladwell Malcolm
The willingness to take risks for the good of an unknown future
The Infinite Game · Simon Sinek
Managing Perception
Elon Musk Tesla, SpaceX, and the Quest for a Fantastic · Ashlee Vance
Harness demand-side economies of scale where each new user increases value for all others
Platform Revolution · Geoffrey G. Parker, Marshall W. Van Alstyne & Sangeet Paul Choudary
Never leave a first interaction unanswered; every greeting is a potential superfan moment
Superfans · Pat Flynn
Close the gap between the stories you tell and the results you produce
Sapiens · Yuval Noah Harari
Higher prices produce genuinely better outcomes through belief alone
Predictably Irrational · Dan Ariely
Adapt your claims and mechanisms based on how many competitors have preceded you
Breakthrough Advertising · Eugene Schwartz