Make every CTA Valuable, Easy to Use, Prominent, and Action Oriented

Inbound Marketing: Get Found Using Google, Social Media, and Blogs · Brian Halligan and Dharmesh Shah

Pair a bold direct purchase request with a low-commitment transitional offer to capture both ready and not-yet-ready customers

Building a StoryBrand 2.0: Clarify Your Message So Customers Listen · Donald Miller

Clear > Clever

$100M Playbook GOATed Ads - Alex Hormozi · Unknown

Create effective calls to action

$100M Playbook GOATed Ads - Alex Hormozi · Unknown

Eight sections that turn your website into a sales machine

Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen · Donald Miller

Five things every website must include to convert browsers into buyers

Building a StoryBrand - Clarify Your Message So Customers · Donald Miller

Ask customers to marry you, and when they say no, ask for another date

Building a StoryBrand - Clarify Your Message So Customers · Donald Miller

Six ways to earn referrals by giving value plus seven ways to ask for them

$100M Leads · Alex Hormozi