Insure large catastrophic risks only — take the highest excess you can afford

The Mortgage Trap Hitting Millions of Homeowners · Tarun Ramadorai

Value a business line by line so forecast errors cancel instead of compound.

How to Invest in Stocks · Sasha Yanshin

Humans forecast linearly; technology compounds exponentially — bet on the gap

Uber CEO: I Have To Be Honest, AI Will Replace 9.4 Million Jobs At Uber! · Dara Khosrowshahi

Save without a purpose to buy flexibility for the unknown

Morgan Housel — Walking and Thinking · Morgan Housel

Beware of leasing

The Total Money Makeover Updated and Expanded · Dave Ramsey

Buy a car like a pro

I Will Teach You to Be Rich, Second Edition: No Guilt. No Excuses. No B.S. Just a 6-Week Program That Works. · Ramit Sethi

External, internal, and philosophical problems unlock deeper customer connection

Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen · Donald Miller

Build a culture strong enough to outlast you by being conscious at every step

Radical Candor · Kim Scott

The distance between where you came from and where you want to be is your most powerful fuel.

The Trading Game: A Confession · Gary Stevenson

Remove confusion with a process plan and alleviate fear with an agreement plan

Building a StoryBrand - Clarify Your Message So Customers · Donald Miller

Address external, internal, and philosophical problems to create irresistible brand promises

Building a StoryBrand - Clarify Your Message So Customers · Donald Miller

Sustain relentless effort by loving the process, not chasing external validation

Twelve and a Half · Gary Vaynerchuk

Evaluate every purchase by what the money could earn if invested instead

The Simple Path to Wealth · JL Collins

Filter every decision through your WHY so the world can clearly see what you believe.

Start With Why: How Great Leaders Inspire Everyone to Take Action · Simon Sinek

Build a saleable personality into your product that fulfills the desire for self-expression

Breakthrough Advertising · Eugene Schwartz

A six-step offer-counteroffer system that uses decreasing increments and precise numbers to get your target price every time.

Never Split the Difference · Chris Voss

Build a working demo instead of making a presentation—the visceral experience is infinitely more persuasive

Elon Musk · Walter Isaacson