Run self-improvement empirically: try, track honestly, and keep only what works for you

21 Harsh Truths About Why You’re Still Lost - Mark Manson — Chris Williamson · Chris Williamson

Find magical solutions by abandoning naive logic in human affairs

Alchemy · Rory Sutherland

Balance deep work solitude with serendipitous office collaboration

Dirty Little Marketing Secrets That Always Work - Rory Sutherland (4K) · Rory Sutherland

Break growth into engines, turbo boosts, lubricants, and fuel

How to Build Products Users Love · Lenny Rachitsky

Optimize landing pages

Scorecard Marketing by Daniel Priestley · Unknown

Focus your entire startup on one critical number at a time

Lean Analytics · Alistair Croll & Benjamin Yoskovitz

Grand Slam Offer Framework

$100M Offers: How To Make Offers So Good People Feel Stupid Saying No · Alex Hormozi

Small, regular adjustments to traffic, conversion, and price compound into massive income gains

The $100 Startup · Chris Guillebeau

Move people through four stages from casual visitors to devoted superfans

Superfans · Pat Flynn

Unlock peak physical performance through the most powerful legal performance enhancer

Why We Sleep · Matthew Walker

FREE is not just a price -- it is an emotional trigger that overrides rational calculation

Predictably Irrational · Dan Ariely

Design, measure, and optimize the self-reinforcing cycle that turns customers into recruiters

Traction · Gabriel Weinberg & Justin Mares