Put your name on outcomes to earn credibility, equity, and leverage others cannot access
How to Get Rich — Naval · Naval
One customer testimonial outperforms a hundred sales pitches—collect, deploy, and systematise proof
The Sales Bible: The Ultimate Sales Resource · Jeffrey Gitomer
Find the insider who wants you to win and build a guidance network around them
The New Strategic Selling · Robert B. Miller, Stephen E. Heiman, and Tad Tuleja
Leadership capacity lives in five bodily domains: action, mood, coordination, learning, and dignity
The Leadership Dojo: Build Your Foundation as an Exemplary Leader · Richard Strozzi-Heckler
We obey authority automatically, often responding to its symbols rather than its genuine expertise
Influence: Science and Practice · Robert B. Cialdini
Hire marketers who are digital natives, analytical, networked, and can create content
Inbound Marketing: Get Found Using Google, Social Media, and Blogs · Brian Halligan and Dharmesh Shah
Five structural elements that turn any executive letter into a 45-87% appointment generator
Getting to VITO (The Very Important Top Officer) · Anthony Parinello
Arrive at VITO's phone call as an expected contact, not a cold interruption
Getting to VITO (The Very Important Top Officer) · Anthony Parinello
Lead with an informed hypothesis of customer needs rather than asking customers to educate you
The Challenger Sale: Taking Control of the Customer Conversation · Matthew Dixon and Brent Adamson
Set a public countdown on unacceptable behavior, then enforce without exception.
Spencer Pratt on Fixing LA: Wildfires, Homelessness, Corruption & the Fight to Take It Back — All-In Podcast · All-In Podcast
Turn every hostile interview into bulletproof debate preparation by anchoring to verified facts.
Spencer Pratt on Fixing LA: Wildfires, Homelessness, Corruption & the Fight to Take It Back — All-In Podcast · All-In Podcast
Align rival stakeholders behind one shared argument to move a coalition forward decisively.
The Road to Iraq: How 9/11 Changed Everything (Ep 3/6) — The Rest Is Classified · The Rest Is Classified
Convert skeptics by reframing the three most common Bitcoin objections
One by One, People Are Opting Out and Choosing Bitcoin — The Bitcoin Edge with Paula · The Bitcoin Edge with Paula
Pair an evocative meme title with a plain subtitle to maximize reach without sacrificing credibility
Bitcoin Fights Communism | Allen Farrington — THE Bitcoin Podcast with Walker · THE Bitcoin Podcast with Walker
Make your contributions visible inside and outside the organisation so promotion becomes obvious, not argued
How To Get A Pay Rise: Career Coach's Proven System · Yota Trom
Triangulate your true market rate, then anchor the ask above target to create negotiation room
How To Get A Pay Rise: Career Coach's Proven System · Yota Trom
Pair present sacrifices with small immediate rewards to beat present bias
The Economist's Guide To Getting Rich · Erik Angner
The 'self-made' narrative is culturally useful but empirically shaky — most success stories have a silent backer.
The Wealth Gap No One Talks About · Eliza Filby
Evaluate government announcements by long-run commitment, not short-run numbers
Your Taxes Are About to Go Up (Again) · Helen Miller
Reform everything at once or don't call it reform at all
Your Taxes Are About to Go Up (Again) · Helen Miller
Every government faces three levers — and must pick at least one
Your Taxes Are About to Go Up (Again) · Helen Miller
Spend heavily now, promise implausible cuts later — a structural pattern in UK fiscal planning
Top Finance Experts React to the UK Budget 2024 · Paul Johnson & Claer Barrett
Financial media's incentive structure guarantees bad forecasts — by design
If You Understand This, You'll Never Fear a Market Crash Again · William J. Bernstein
Confidence is the mechanism of crash recovery, not just a byproduct
The Next Global Crash Is Inevitable - Top Economist · Linda Yueh
Every great crash follows: bubble → resolution → aftermath
The Next Global Crash Is Inevitable - Top Economist · Linda Yueh
Judge high-conviction operators by their mechanisms, not their magnitude
Can 'The World's Craziest Investor' Teach You About Risk? · Lionel Barber
Start something, work with others, stay ambitious — even when losing.
Feeling like progress is impossible? You’re not alone — here’s how to keep pushing forward #TEDTalks · TED
States under existential military pressure accumulate multiple bombs to make preemption irrational
The Iran War Expert: I Simulated The Iran War for 20 Years. Here's What Happens Next · Robert Pape
Bombing a determined adversary triggers a deterministic trap with only two exits
The Iran War Expert: The Most Dangerous Stage Begins Now (STAGE 4) · Robert Pape
Distinguish the augmentation era from full automation — the transition is the disruption event
Ex-Google Exec (WARNING): The Next 15 Years Will Be Hell Before We Get To Heaven! · Mo Gawdat
A single credible exception breaks institutional monocultures non-linearly
The Professor Banned From Speaking Out: 'We Need To Start Preparing' · Bret Weinstein
AI is omni-use — containment requires choke points, not just regulation
CEO Of Microsoft AI: AI Is Becoming More Dangerous And Threatening! · Mustafa Suleyman
When decision-makers privately believe something is catastrophically risky and publicly say it is fine, a Chernobyl-scale event is the resolution mechanism
An AI Expert Warning: 6 People Are Quietly Deciding Humanity's Future! · Stuart Russell
AI's deepest threat is not unemployment but purposelessness — men don't kill themselves because they're poor
Uber CEO: I Have To Be Honest, AI Will Replace 9.4 Million Jobs At Uber! · Dara Khosrowshahi
Democracies cannot absorb conflict pain as long as adversaries can — making US threats credible only against weak targets
The Global Politics Expert: The Real Global Danger is What Comes Next! · Ian Bremmer
When the hegemon withdraws and no one replaces it, the powerful write their own rules
The Global Politics Expert: The Real Global Danger is What Comes Next! · Ian Bremmer
Price high-uncertainty assets by probability-weighting their two extreme outcome narratives
Why Bitcoin Will Eat the Biggest Market on Earth — Robin Seyr · Robin Seyr
Expose post-hoc narratives that mask pure momentum as the real driver of market behavior
Quantum vs. Market, USDC vs. USDT & WLFI vs. Justin Sun - The Chopping Block — Unchained · Unchained
Prove AI ROI fast by automating one repetitive workflow, then expand company-wide
Why Your Company Should Own Its AI Model | E2278 — This Week in Startups · This Week in Startups
One story. Ruthless cuts. Relentless rehearsal. Then perform.
How many hours = a great TED Talk? Here’s how these speakers prepped for the TED Idea Search · TED
Generate daring hypotheses then subject them to the harshest tests you can devise
The Logic of Scientific Discovery · Karl Popper
Test ideas by trying to prove them wrong, not by looking for confirmation
The Logic of Scientific Discovery · Karl Popper
Transform disconnected scraps of time throughout your day into a cohesive AI-powered learning journey
Google's NotebookLM is Getting Even More Powerful · Tiago Forte
Lead organizational transformation through eight sequential steps from urgency to anchoring new culture
Leading Change · John Kotter
Become a key person of influence in your industry through five sequential personal brand steps
Key Person of Influence · Daniel Priestley
Leverage cognitive biases ethically to create genuine improvements in customer experience
How Your Brain Gets Tricked By Clever Marketing - Rory Sutherland (4K) · Rory Sutherland
Master how you look, talk, think, and act to lead with credibility
Creating Personal Presence · Dianna Booher
Make any idea unforgettable using six principles of stickiness
Made to Stick · Chip Heath
Spot and counter three manipulation tactics used by conversational bullies
6 Verbal Tricks To Make An Aggressive Person Sorry · Richard Newman
Build a profitable audience by establishing two or three credible content pillars and sharing vulnerability
3 Profitable Business Ideas From A Private Equity Guy | Sahil Bloom (#384) · Sahil Bloom