Absorb an acquired brand without losing its customers using a phased phone and digital handoff

Owned and Operated: The REAL Reason Rebranding Can Add $5M/Year · John Wilson

Transform your founder-dependent business into a sellable asset

Built to Sell: Creating a Business That Can Thrive Without You · John Warrillow

Track both the purchase moment and every moment of actual use

Competing Against Luck: The Story of Innovation and Customer Choice · Clayton M. Christensen, Taddy Hall, Karen Dillon, David S. Duncan

Focus on customer satisfaction

Berkshire Hathaway Shareholder Letter 1986 · Warren Buffett

Commit to serving a specific customer type in a specific way to eliminate business inefficiency

Clockwork · Mike Michalowicz

Identify whether your business grows through stickiness, virality, or paid acquisition

The Lean Startup · Eric Ries

Lock in customers so that the cost of leaving exceeds the benefit of any alternative

7 Powers · Hamilton Helmer