Before entering a market, ask: is it big and interesting, can we make it better, and is it a good business to be in?

Michael Rubin on Building Fanatics Into a Billion-Dollar Empire (Boardroom cover story) · Boardroom (Rich Kleiman)

One customer testimonial outperforms a hundred sales pitches—collect, deploy, and systematise proof

The Sales Bible: The Ultimate Sales Resource · Jeffrey Gitomer

Define the exact customer you can best serve so you stop wasting time on the rest

The New Strategic Selling · Robert B. Miller, Stephen E. Heiman, and Tad Tuleja

Time in the market beats timing: children's ISAs are the safest equity investment that exists

How Parents Raise Bad Investors · Louise Hill

Smart people thinking you're crazy is the moat signal, not a red flag

Reid Hoffman, LinkedIn Founder: It's Time To Quit Your Job When You Feel This! · Reid Hoffman

Use boring technology and minimal tools to maximize output and profit

This Is What Real Freedom Looks Like - Pieter Levels · Pieter Levels

Build a scalable solo business with content, community, and products

Justin Welsh Shows You How To Start & Grow A One-Person Business · Justin Welsh

Create buying frenzies through structured demand-building campaigns

Oversubscribed · Daniel Priestley

Small initial advantages compound into massive gaps over time

Outliers: The Story of Success · Malcolm Gladwell

Transform your founder-dependent business into a sellable asset

Built to Sell: Creating a Business That Can Thrive Without You · John Warrillow

Ensure that customers are willing to participate

The Art of Strategy: A Game Theorist's Guide to Success in Business and Life · Dixit, Avinash K.

Ensure that customers choose the intended version

The Art of Strategy: A Game Theorist's Guide to Success in Business and Life · Dixit, Avinash K.

Selecting the right customers

The Art of Strategy: A Game Theorist's Guide to Success in Business and Life · Dixit, Avinash K.

Stimulate evolutionary progress through high levels of experimentation, opportunistic action, and purposeful selection of what proves successful

Built to Last · Jim Collins & Jerry I. Porras

A disciplined process for narrowing from hundreds of potential markets to one beachhead you can dominate, then expanding from that position of strength.

Disciplined Entrepreneurship · Bill Aulet

Give customers clear stepping stones across the creek of uncertainty — a process plan for clarity and an agreement plan for trust.

Building a StoryBrand · Donald Miller

Set pricing for pragmatists and choose channels that deliver the whole product

Crossing the Chasm, 3rd Edition · Geoffrey A. Moore

Use vivid before-and-after stories to select your beachhead market

Crossing the Chasm, 3rd Edition · Geoffrey A. Moore

Focus all forces on one niche to cross from early market to mainstream

Crossing the Chasm, 3rd Edition · Geoffrey A. Moore

Choose your customers strategically to improve margins and competitive position

Competitive Strategy: Techniques for Analyzing Industries and Competitors · Michael E. Porter

Match your sales channel to your buyer's expectations and your product's complexity

Crossing the Chasm · Geoffrey A. Moore

Read your strategy's health from the shape of your value curve

Blue Ocean Strategy From Theory to Practice - W Chan Kim, Renée Mauborgne · W. Chan Kim, Renee Mauborgne

Offer Creation Process (Four-Step Method)

$100M Offers: How To Make Offers So Good People Feel Stupid Saying No · Alex Hormozi

A nine-factor scoring system for evaluating beachhead candidates and screening out segments with ...

Crossing the Chasm, 3rd Edition Marketing and Selling · Geoffrey A. Moore

Use scenario-based profiling to select your beachhead segment when you have high risk and low data.

Crossing the Chasm, 3rd Edition Marketing and Selling · Geoffrey A. Moore

Build Strength

Dr. Andy Galpin: How to Build Strength, Muscle Size & Endurance · Andrew Huberman