Make people want something by making it appear exclusive or forbidden
Life Lessons From an Ad Man · Rory Sutherland
Write a constitution for your life to guide every decision
Seven Habits of Highly Effective People · Stephen R. Covey
Six research techniques to understand what customers truly want
Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer) · Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith
Map customer needs and your offering on one visual page
Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer) · Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith
Offer Creation Process (Four-Step Method)
$100M Offers: How To Make Offers So Good People Feel Stupid Saying No · Alex Hormozi
Women's choices shape men's behavior
When Men Behave Badly The Hidden Roots of Sexual · David M Buss
Prime your day
Best Ways to Build Better Habits & Break Bad Ones | James Clear · Andrew Huberman
Create abundance
How to Get Rich Without Getting Lucky · Naval Ravikant
Balance your three drives to unlock agency, gratitude, and peace
Mental Health Toolkit: Tools to Bolster Your Mood & Mental Health · Andrew Huberman
Redesign careers around periodic renewal rather than linear decline to retirement
Lifespan · David A. Sinclair
Shift from selling time for wages to deploying capital for returns.
Rich Dad Poor Dad · Robert T. Kiyosaki
Align your work with your values to create sustainable long-term productivity
Feel-Good Productivity · Ali Abdaal