Before entering a market, ask: is it big and interesting, can we make it better, and is it a good business to be in?

Michael Rubin on Building Fanatics Into a Billion-Dollar Empire (Boardroom cover story) · Boardroom (Rich Kleiman)

What KIND actually competed on: a real product, honest packaging, ownership culture.

Daniel Lubetzky on School of Hard Knocks (full episode) · School of Hard Knocks Podcast

Read three market signals before committing — rates, supply balance, price trajectory

Mortgage Expert: What First Time Buyers Need to Know in 2026 · Eddie Ross

Inequality earned by creating value is a feature; inequality extracted through monopoly or monetary policy is a bug

The Interest Rate Crisis Has Just Begun · Edward Chancellor

Build profitable products alone by shipping rapidly, using boring technology, and letting users guide development

Pieter Levels: Programming, Viral AI Startups, and Digital Nomad Life | Lex Fridman Podcast #440 · Pieter Levels

Know where you end and others begin to protect your wellbeing and build healthier relationships

Boundaries · Henry Cloud & John Townsend

Concentration is a trainable skill — practice it by doing one thing at a time

Unwavering Focus · Dandapani

Stop slapping new marketing on old products — transform your entire organization

Meatball Sundae: Is Your Marketing out of Sync? · Seth Godin

Be willing to aggressively step backwards — experiment with technology, then reject what does not serve your values

Cal Newport — How to Embrace Slow Productivity, Build a Deep Life, Achieve Mastery, and Defend Your Time · Cal Newport

Fixed quantity

The Bitcoin Standard · Saifedean Ammous

Limited supply

The Bitcoin Standard · Saifedean Ammous

Five criteria that separate actionable metrics from vanity noise

Lean Analytics · Alistair Croll & Benjamin Yoskovitz

Capture daily wins in a physical jar to combat hedonic adaptation and negativity bias

Tools of Titans · Tim Ferriss

Remove invisible barriers to action by making the first step laughably easy

Feel-Good Productivity · Ali Abdaal

First impressions set invisible anchors that shape every subsequent decision

Predictably Irrational · Dan Ariely

A deliberate sequence of offers that makes more profit from one customer than it costs to get and service many — in under 30 days.

$100M Money Models · Alex Hormozi