Trace climate shocks through commercial and financial relationships, not just physical damage.
How Climate Shocks Could Break the Economy · Edmond Rhys Jones
Evaluate government announcements by long-run commitment, not short-run numbers
Your Taxes Are About to Go Up (Again) · Helen Miller
Design transport systems that work for human psychology by applying behavioral science to complement engineering and economic approaches
Transport for Humans: Are We Nearly There Yet? · Pete Dyson and Rory Sutherland
Price strategically by creating value first, communicating it effectively, structuring prices to capture it, and managing competition through policy rather than reaction
The Strategy and Tactics of Pricing: A Guide to Growing More Profitably · Thomas T. Nagle, Georg Muller, and Evert Gruyaert
Master the two things that matter in any venture deal: how the economics work and who has control of the company
Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist · Brad Feld and Jason Mendelson
Invest in great businesses at fair prices using patience, rationality, and a circle of competence
University of Berkshire Hathaway: 30 Years of Lessons from Buffett and Munger · Daniel Pecaut and Corey Wrenn
Trade benefits both parties even when one is better at producing everything
On the Principles of Political Economy and Taxation · David Ricardo
Three competing frameworks for reforming capitalism, from market fundamentalism to stakeholder capitalism to democratic socialism
The Future of Capitalism · Katrina vanden Heuvel
Transform perception to create value that product improvements cannot match
The Marketing Secrets Apple & Tesla Always Use: Rory Sutherland | E165 · Rory Sutherland
Create enormous value by changing perception rather than changing the product itself
How To Influence People: Marketing Secrets Behind The World's Biggest Brands - Rory Sutherland · Rory Sutherland
Great leaders create environments of safety so people naturally trust and cooperate
Why good leaders make you feel safe | Simon Sinek | TED · Simon Sinek
Stop being resilient—build systems that get stronger from chaos
Antifragility · Nassim Taleb
Change perception, not reality, to solve most problems cheaply
Perspective is everything · Rory Sutherland
Your fast intuition runs the show while your slow reason sleeps
Daniel Kahneman: Putting Your Intuition on Ice (Knowledge Project) · Daniel Kahneman
Prioritize speed over efficiency when the market rewards first movers
Masters of Scale: Make Everyone a Hero · Reid Hoffman
Build resilience in a changing economy
Your Money Or Your Life: 9 Steps to Transforming Your Relationship with Money and Achieving Financial Independence: R... · Vicki Robin
Impatience in decision-making
The Art of Strategy: A Game Theorist's Guide to Success in Business and Life · Dixit, Avinash K.
A strategy for managing risk in a Vickrey auction
The Art of Strategy: A Game Theorist's Guide to Success in Business and Life · Dixit, Avinash K.
Anticipate how your industry will change and position for future structure
Competitive Strategy: Techniques for Analyzing Industries and Competitors · Michael E. Porter
Maintain liquidity
Berkshire Hathaway Shareholder Letter 1980 · Warren Buffett
Prioritize cash
Berkshire Hathaway Shareholder Letter 1980 · Warren Buffett
Make better decisions with uncertainty
Enhance Your Learning Speed & Health Using Neuroscience Based Protocols | Dr. Poppy Crum · Andrew Huberman
What's near a choice reshapes its value in your brain without your awareness
How to Make Better Decisions · Andrew Huberman & Dr. Michael Platt
Four determinants that establish what any stock is fundamentally worth
A Random Walk Down Wall Street · Burton G. Malkiel