Innovation doesn't come from the mainstream — it comes from islands. The internet has nearly eliminated islands. Building one is the act of founder sovereignty.
Invest Like the Best EP.394 — Tobi Lütke: Building Islands of Innovation · Patrick O'Shaughnessy / Colossus
Fund ecosystem restoration in proportion to each buyer's share of raw-material impact across the supply chain.
The Big Idea Funding Forest Conservation · Andika Putraditama
Measure ecosystems by the spread and complexity of energy flow, not just biomass or carbon.
How to Measure the Planet's Heartbeat · Yadvinder Malhi
Same expertise plus a higher-variance buyer pool equals two orders of magnitude in fees.
The Investing & Crypto Expert: We Only Have 6 Years Until Everything Changes! · Raoul Pal
States under existential military pressure accumulate multiple bombs to make preemption irrational
The Iran War Expert: I Simulated The Iran War for 20 Years. Here's What Happens Next · Robert Pape
Target irrational human organs to build the highest-margin businesses
How Amazon, Apple, Facebook and Google manipulate our emotions · Scott Galloway
Maximize expected value through asymmetric high-risk investments
20VC — Vinod Khosla on Venture Assistance, Bold Bets, and What VCs Get Wrong · Vinod Khosla
Don't tell anyone until you've done the work — silence protects ideas from premature death
Spanx: Sara Blakely · Sara Blakely
Storytelling bias
The Art of Execution · Lee Freeman-Shor
Separate bank accounts serve as physical envelopes for every dollar's purpose
Profit First: A Simple System To Transform Any Business From A Cash-Eating Monster To A Money-Making Machine · Mike Michalowicz
Take your profit first, then pay expenses with what remains
Profit First: A Simple System To Transform Any Business From A Cash-Eating Monster To A Money-Making Machine · Mike Michalowicz
Effort allocation
Evolutionary Psychology The New Science of the Mind, - David M Buss · Unknown
Managers make widgets; leaders make change
Tribes: We Need You to Lead Us · Seth Godin
Become an elusive object of desire by mastering the psychology of wanting
The Laws of Human Nature · Robert Greene
Know many things broadly instead of one thing deeply
Range · David Epstein
Wear with intention
The Effects of Microplastics on Your Health · Andrew Huberman
The expertise that made you successful last time will make you fail next time
Masters of Scale · Reid Hoffman
Use strategic generosity and selective honesty to build influence networks
The 48 Laws of Power · Robert Greene
Build and protect an unassailable public image that commands authority
The 48 Laws of Power · Robert Greene
Borrow built-in believability from trusted media by matching their format, style, and tone
Breakthrough Advertising · Eugene Schwartz