Turn your branded vehicle into a rolling billboard that works even when parked.
UpFlip Ep222: College Hunks $300M/yr (Nick Friedman) — The UpFlip Podcast · The UpFlip Podcast
Enter a market whose biggest cost is customer acquisition — when you already own the customers.
Michael Rubin on Building Fanatics Into a Billion-Dollar Empire (Boardroom cover story) · Boardroom (Rich Kleiman)
Retention edge when you can't outbid competitors on wages.
Patrick Terry on School of Hard Knocks (full episode) · School of Hard Knocks Podcast
Build monopolies by combining network effects, zero marginal cost, and scale economies
How to Get Rich — Naval · Naval
Make every CTA Valuable, Easy to Use, Prominent, and Action Oriented
Inbound Marketing: Get Found Using Google, Social Media, and Blogs · Brian Halligan and Dharmesh Shah
Teach customers something they don't know about their business — then show why only you can fix it
The Challenger Sale: Taking Control of the Customer Conversation · Matthew Dixon and Brent Adamson
Enter Bitcoin when inflation outpaces short-term rates — the condition behind nearly all historical gains
Bitcoin is UP 50% Against Gold (Most People Missed This) — Bram Kanstein · Bram Kanstein
Detect when weak governance is pushing an institution toward irreversible norm collapse
God, AI, and the Coming Violence | Will Manidis — Hidden Forces · Hidden Forces
Exit large positions profitably by selling fixed percentages at pre-set price targets
TAO Is Waking Up… Here’s What I’m Watching — JM Crypto · JM Crypto
Three-test policy design that unlocks investment in technologies needing a full investment cycle to mature.
4 Hard Truths About Capitalism and Climate · Steve Howard
If a £500 note were lying on the pavement, someone would already have picked it up
The Economist's Guide To Getting Rich · Erik Angner
Pension contributions deliver a day-one return no other asset class can match.
Britain's Pension System Is In Danger · Tom McPhail
When parental wealth is the primary gateway to adulthood, the whole economy stalls — not just the unlucky individuals.
The Wealth Gap No One Talks About · Eliza Filby
Finance depends on performance and narrative — remove the theater and the market ceases to exist
The Problem With Passive Investing Nobody Talks About · Philip Roscoe
The equity premium is not pi — it is not a constant and cannot be looked up
The Golden Age of Returns is Over · Mike Staunton & Paul Marsh
Act as if markets are efficient — not because they are, but because the assumption protects you.
Do We Need To Change Our Minds About Index Funds? · Tim Harford
Separate your public identity from your beliefs so you can update when evidence demands it.
Do We Need To Change Our Minds About Index Funds? · Tim Harford
Copy the full toolkit or don't copy at all.
Who's Really Crashing the Economy? · Ha-Joon Chang
Economic catch-up is a society choosing to under-consume now so it can invest more.
Who's Really Crashing the Economy? · Ha-Joon Chang
A single credible exception breaks institutional monocultures non-linearly
The Professor Banned From Speaking Out: 'We Need To Start Preparing' · Bret Weinstein
Find magical solutions by abandoning naive logic in human affairs
Alchemy · Rory Sutherland
Build a product ecosystem that guides customers from free content to premium offerings
Entrepreneur Revolution · Daniel Priestley
Solve expensive problems cheaply by changing perception rather than reality
Dirty Little Marketing Secrets That Always Work - Rory Sutherland (4K) · Rory Sutherland
Change perception instead of reality to create value at a fraction of the cost
Life Lessons From an Ad Man · Rory Sutherland
Pair a bold direct purchase request with a low-commitment transitional offer to capture both ready and not-yet-ready customers
Building a StoryBrand 2.0: Clarify Your Message So Customers Listen · Donald Miller
A single-page messaging document that captures your brand's seven core sound bites for use across all marketing channels
Building a StoryBrand 2.0: Clarify Your Message So Customers Listen · Donald Miller
Change perception, not reality, for greater impact at lower cost
Life Lessons from an Ad Man · Rory Sutherland
Reason up from fundamental truths rather than reasoning by analogy to convention
Entrepreneurs should follow their instincts · Steven Bartlett
Boil things down to fundamental truths, then reason up from there
Elon Musk USC Commencement Speech · Elon Musk
Every dollar and hour should make the product better — or stop spending them
Elon Musk USC Commencement Speech · Elon Musk
De-commoditize your product by building beliefs
Simple Marketing for Smart People The One Question You Need - Billy Broas & Tiago Forte · Unknown
Remove ownership barriers to maximize the reach of your ideas
The Beginner's Guide to Zen Habits · Leo Babauta
Let markets choose money
The Bitcoin Standard · Saifedean Ammous
Knowledge is power
The Bitcoin Standard · Saifedean Ammous
Free Market Choice
The Bitcoin Standard · Saifedean Ammous
Invest with minimal effort
I Will Teach You to Be Rich, Second Edition: No Guilt. No Excuses. No B.S. Just a 6-Week Program That Works. · Ramit Sethi
Define the minimum product customers will pay for, validate it with real-world data, then map a versioned expansion strategy from beachhead dominance to adjacent markets.
Disciplined Entrepreneurship · Bill Aulet
A combination of pricing, value, guarantees, and naming that creates an offer so good people feel stupid saying no.
$100M Offers · Alex Hormozi
Taking a successful brand name and stretching it to new products almost always weakens the original position.
Positioning The Battle for Your Mind · Al Ries & Jack Trout
A one-page document that organizes your entire brand narrative into a clear, repeatable message using all seven story elements.
Building a StoryBrand · Donald Miller
Build the tribe first, then let the business model emerge from their needs
The Tribes Casebook A companion to TRIBES - Seth Godin · Seth Godin & Triiibes Community
Don't reveal your hand; read other players by making them reveal theirs.
The Trading Game: A Confession · Gary Stevenson
Index 85-95% of your portfolio, then play with the rest guilt-free.
The Coffeehouse Investor: How to Build Wealth, Ignore Wall Street and Get On with Your Life · Bill Schultheis
Asset allocation, approximate the market average, and save enough.
The Coffeehouse Investor: How to Build Wealth, Ignore Wall Street and Get On with Your Life · Bill Schultheis
Five almost-free steps to implement your brand message and grow revenue
Building a StoryBrand - Clarify Your Message So Customers · Donald Miller
Ask customers to marry you, and when they say no, ask for another date
Building a StoryBrand - Clarify Your Message So Customers · Donald Miller
Money cannot buy happiness but it absolutely buffers stress
Science-Based Tools for Increasing Happiness · Andrew Huberman
Systematically maintain your target allocation while capturing tax benefits
A Random Walk Down Wall Street · Burton G. Malkiel
Spread risk across assets so no single failure can devastate your wealth
A Random Walk Down Wall Street · Burton G. Malkiel
Treat the market as an emotional partner offering prices, not as a guide to value
The Intelligent Investor · Benjamin Graham