A branded set of ~30 individually-named training principles that turned tacit gym knowledge into teachable, ownable IP.

Brothers of Iron: Building the Weider Empire · Joe Weider, Ben Weider, Mike Steere

Secrecy is a tax on speed — the founders who win say the idea out loud and then outrun everyone to build it.

J. Darius Bikoff — first TV interview after the $4.1B Coca-Cola sale (The Big Idea with Donny Deutsch) · The Big Idea with Donny Deutsch (CNBC)

Buy brands people love that are attached to companies that are failing.

Jamie Salter on Brand Strategy & AI — Reuters Momentum (AC15) editorial interview · Reuters (interviewer: Arriana McLymore) — reupload via DWS News

Own the IP, operate nothing — license every brand to the best maker in each category and each market.

Jamie Salter on Brand Strategy & AI — Reuters Momentum (AC15) editorial interview · Reuters (interviewer: Arriana McLymore) — reupload via DWS News

High margin, near-total cash conversion, zero capex — a royalty business should be valued like SaaS, not retail.

Jamie Salter on Brand Strategy & AI — Reuters Momentum (AC15) editorial interview · Reuters (interviewer: Arriana McLymore) — reupload via DWS News

Shift from selling hours to owning assets and equity that generate income while you sleep

How to Get Rich — Naval · Naval

Build a valuable business by systematically developing assets across six critical categories

24 Assets · Daniel Priestley

Prepare your company like a Boy Scout before hitting the fundraising trail so that nothing slows down or kills your deal

Venture Deals: Be Smarter than your Lawyer and Venture Capitalist · Brad Feld & Jason Mendelson