Build mental bedrock from first principles to evaluate any idea independently
How to Get Rich — Naval · Naval
Compound trust and returns by committing to iterated relationships where cooperation wins.
How to Get Rich — Naval · Naval
Start something, work with others, stay ambitious — even when losing.
Feeling like progress is impossible? You’re not alone — here’s how to keep pushing forward #TEDTalks · TED
When the downside is irreversible, 1% probability is not a small number
Yoshua Bengio — AI Safety, Power Concentration, and Alignment Failures · Yoshua Bengio
Knowledge, skills, and network compound to 300% outcomes; salary optimises the wrong thing
Reid Hoffman, LinkedIn Founder: It's Time To Quit Your Job When You Feel This! · Reid Hoffman
Iterative probing and learning in niche marketing
Inside the Tornado: Marketing Strategies From Silicon Valley's Cutting Edge · Geoffrey A. Moore
When the future is uncertain, let strategy emerge through learning; when the path is clear, execute deliberately
The Innovator's Solution · Clayton M. Christensen & Michael E. Raynor
When customer validation fails, change direction based on what you learned rather than pressing forward on a broken plan
The Four Steps to the Epiphany · Steve Blank
Get out of the building to test whether your hypotheses about customers and their problems are correct
The Four Steps to the Epiphany · Steve Blank
Four iterative steps to find and validate a scalable business model before scaling the company
The Four Steps to the Epiphany · Steve Blank
A systematic, customer-driven approach to launching an innovation-based venture by working through 24 discrete steps grouped into six themes.
Disciplined Entrepreneurship · Bill Aulet
Build to think, fail fast, and iterate quickly -- a rough prototype is worth a thousand words
Creative Confidence · Tom Kelley & David Kelley
Turn your values into time by scheduling every minute of your day — because you can't call something a distraction unless you know what it's distracting you from
Indistractable · Nir Eyal
Explore many directions cheaply before committing to one
Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer) · Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith
Structure experiments to systematically reduce business risk
Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer) · Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith
Three-step method to discover what hooks users and replicate it at scale
Hooked · Nir Eyal
A step-by-step guide to successfully commercializing technology your best customers do not want
The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail · Clayton M. Christensen
Plan to learn and iterate, not to execute a preconceived strategy
The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail · Clayton M. Christensen
Diagnose your organization's learning gaps and design targeted interventions
The Fifth Discipline Fieldbook · Peter Senge
Discover who you are by acting, not just thinking
Range · David Epstein
Iterate Fast
Elon Musk Tesla, SpaceX, and the Quest for a Fantastic · Ashlee Vance
Course correcting as you go
Barry Diller: Building Media Empires (IAC, Fox, Paramount) · The Knowledge Project Podcast
Improve performance through feedback and iteration
Enhance Your Learning Speed & Health Using Neuroscience Based Protocols | Dr. Poppy Crum · Andrew Huberman
Use failure as a feature, not a bug, by treating each attempt as an experiment
The Obstacle Is the Way · Ryan Holiday
Make incomplete work visible daily to accelerate learning and kill preciousness
Creativity, Inc. · Ed Catmull & Amy Wallace
Build, test, blow up, learn, and repeat faster than competitors can hold meetings
Elon Musk · Walter Isaacson